GOPRO VR IS AN ECOSYSTEM OF 360° VIDEO SHARING AND CONSUMMING.
ON SMARTPHONE, DESKTOP APP, WEB, TABLET OR HEADSET,
USERS CAN HOST AND ENJOY 360°VIDEOS.
STRATEGY, UX+UI DESIGN · WEB, MOBILE, TABLET, VR HEADSET
I have been involved on GoPro VR as Lead UX/UI Designer.
I designed the entire experience from personas and usecases, find 360° video painpoints, to high-fi prototypes and visual design. To do so I defined the goal design needed to meet, ensured consistency with existing GoPro products by working closely with the UX team in San Francisco. I then followed the development on web, iOS and Android with the engineers to make we were going to deliver a great app.
WHAT I'VE DONE ON THIS PROJECT:
“An open window on the world”
The way a smartphone lets you explore a 360° video is by moving it around to discover that awesome location you’re virtually at, which gives you the feeling of opening a window on the world. That experience is amazing and I wanted to amplify that feeling.
After the research phase I found several common interests among user. The major ones being find good contents easily (endviewers), valorize their own contents (producers), get a lot of possible interactions with the content, not with the interface . That gave me a pretty clear indication on what my wireframes needed to achieve. I started putting together lo-fis to get a simple yet efficient interface. I went toward a gallery, a widely known layout to have an easy browsing experience and allow the user to clearly identify the content through thumbnails.
GoPro introduced a new way to consume 360° videos in addition to moving your smartphone around yourself, the pinch interaction for instance gives the ability to zoom anywhere in the video from close up to having a tiny “planet” to offer different point of views.
Such features are important for a user to get the most of his 360° experience, he’s therefore introduced to it during the onboarding.